The Link Between Metadata and Sales

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April 2012
by Andre Breedt and David Walter

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Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information to the ISBN has become essential for identifying products both for trading partners and customers.

Supplying sufficient and appropriate metadata is actively encouraged within the book industry, but until now the effect of supplying (or not supplying) this metadata has not been measured. Being at the heart of the global book industry, Nielsen has unique access to both bibliographic data supplied by publishers and used by retailers, and sales data supplied to us direct from book retailers. Combining these data sets we can assess the impact that supplying good quality, appropriate metadata has on sales….IBPA Members – Click here to view the full article (login required).

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