The Internet: A Self-Publisher’s Best Friend

November 2000
by Peter Bowerman

« Back to Independent Articles

Take one writer, one book, one phone, one computer, and one Internet connection. Subtract the publishing house, agent, publicist, and big promotion/marketing budget. Hardly a surefire strategy for landing three major book clubs-Writer’s Digest Book Club, Quality Paperback Book Club, and Book-of-the-Month Club. Or reviews from (historically self-pub-averse) publications like Library Journal and Booklist. Or a “Full Publisher Contract”-typically reserved for the big boys-from Ingram. But it can happen. How? The Internet, of course.

Exponential Efficiency

The beauty of the Internet is that it allows for maximum accomplishment in minimum time. Let’s examine my strategy for the book: The Well-Fed Writer: Financial Self-Sufficiency as a Freelance Writer in Six Months or Less-a step-by-step “how-to” for establishing a lucrative full- or part-time freelance corporate writing business. Corporate America has plenty of work and hourly rates are $50-100+. OK, who’d be interested in such a book? How about any “wanna-be” writers looking to make a handsome living with their pen? Plus seasoned freelancers looking to diversify beyond magazines into higher-paying work. And at-home moms and business seekers looking for a flexible, well-paying, home-based career.

Go to Your Market

Now go to where those people hang out. Scour the Internet for Web sites, associations (check print version of Gale’s Directory), newsletters (Oxbridge Directory of newsletters on-line and o…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.