The Information Treasure Trove

December 2003
by A PMA RoundTable

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Stops along the Information Superhighway are fine if discrete bits of data will fill your needs, and if you’re good at filtering out misinformation and disinformation. But for usable, in-depth information, it’s hard to beat a book. Complete with random and keyword access, portability, and user-friendly language, books may also offer insights and analyses that turn information into knowledge and perhaps even raise it to the level of wisdom.

As these stories from PMA members show, offering information in book form can be highly profitable, especially when publishers focus on well-defined markets and market energetically over long periods.–Judith Appelbaum

For Talkative Parents

We have sold about 650,000 copies of 1-2-3 Magic: Effective Discipline for Children 2—12 since 1984. The book currently sells about 75,000 copies a year.

1-2-3 Magic is the only parenting program based on the observation that parents talk too much. I developed it at home with my children and in my private practice as a clinical psychologist. When I realized how well the method worked, I decided to take the show on the road.

At first, I marketed it through my public speaking engagements–about 90—100 per year then and now. Over time, we have added other sales channels, which include television and radio (we used Planned Television Arts), print (KSB Promotions), catalog, and Web site.

I expect the book t…IBPA Members – Click here to view the full article (login required).

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