The First Book on Occupy Wall Street: Four Weeks from Idea to Publication; Two More to Thousands of Sales
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How is it possible to publish a book in only four weeks from initial idea to ship date? What does it take to make such a book a success in the marketplace? What lessons have we learned from this ambitious publication project?
At 5:20 p.m. on Friday, October 7, 2011, I emailed Fran Korten, the publisher of YES! Magazine, to propose that YES! and Berrett-Koehler Publishers partner in the publication of an instant book on Occupy Wall Street. YES! had been in the forefront of reporting on the Occupy Wall Street movement from the beginning and had already published many articles by leading observers of this movement as well as by YES! staff.
My idea was to pull together the best of those articles, and others that YES! had in the pipeline, and to publish them within two or three weeks as a 96-page, $9.95 paperback book.
Within a half hour Fran emailed me back that she had spoken with YES! executive editor Sarah van Gelder, and they were interested in this book idea and thought that they had enough good material to quickly pull together such a book. Over the next three days Fran, Sarah, and I developed the proposed contents of the book, plans for creating the book very rapidly, and a tentative division of responsibilities….IBPA Members – Click here to view the full article (login required).
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