The Evolution of Book Publishing; or, On the Trail to Stage Five

December 2010
by Joseph J. Esposito

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The Evolution of Book Publishing; or, On the Trail to Stage Five

by Joseph J. Esposito

With all the turmoil in the book business today, it’s hard to see where the various trends lead. How can a publisher determine where to invest when it is unclear what the emerging marketplace will look like in just a few years? The questions are endless: What is the future of print? Which e-book formats should I support? Is it worthwhile to invest in a complete XML workflow? Do I pursue a channel strategy online as I have in the offline world, or do I concentrate on direct marketing? How can I obtain financing for my company when I can’t even tell my investors and bankers what the business is likely to look like even just a couple years away?

It’s important to try to see through the clutter and to identify some broad trends that seem to lead inevitably in a particular direction. If you get that trend analysis right, you can invest with a reasonable expectation that your business plan and the marketplace will intersect at the right time.

As you may have guessed if you have read my earlier articles in the Independent, my primary interest in publishing is growth. (Well, actually my primary interest in publishing is reading good books, but that is not my day job.) Too much time and energy are spent moan…IBPA Members – Click here to view the full article (login required).

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