The Essential Components of a Media Kit

March 2002
by Joni Hamilton

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Your primary goal in producing your media kit is to make a media person’s job easier. Accordingly, your kit should include the information the media will need to write stories or conduct interviews. They should be able to find what they want easily.

Because the media are constantly inundated with materials, you want to make yours stand out from the rest and look as professional as possible.

Assembling a media kit can seem an intimidating task if you aren’t familiar with what each page should present. Here’s a checklist of what to include and why.


News Release

This is the most important element of your publicity and promotions campaign. The news release is the initial piece you will send to the media and the one you use to grab their attention and persuade them to do a story about you. No doubt you know that your news release must have a “hook,” something that captures the reader’s attention and convinces them to want to learn more. A news release should offer a potential story to the media. When you write it, you should not simply announce the release of your new book, you should express the benefits of the book for the reader.


Kit Table of Contents


People in the media are extremely busy and most often under strict deadlines. They receive piles of information every day. A Table of Contents will help them identify the specific information they need quickly and…IBPA Members – Click here to view the full article (login required).

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