The Debut of PiiGS in Windows

May 1999
by Reviewed by Gary Moselle, Craftsman Book Company

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All independent publishers begin with a good idea, something that needs to be said, a viewpoint able to draw an audience. The initial idea is a pure and simple concept, not a business. Publishers who survive the initial burst of enthusiasm become entrepreneurs, learning to concentrate resources and effort so the delivery of ideas and information becomes a process. Dissemination of any publishable idea eventually becomes dependent on the mundane: invoices, labels, statements, mailing lists, credit card authorizations. What a perversion! Unfortunately mastering this routine distinguishes real publishers from dilettantes in the publishing industry.If your company hasn’t mastered the publishing order entry function yet, rejoice. These are good times for the inept. Your computer can become as good at organizing this business function as it already is with graphics and layout. All it takes is software.Players in the publisher’s order entry software game include Datasystem Solutions, CSSC, Inc., Cat’s Pajamas, LLC and BookMaster. For publishers under about $3 million annually, nearly all of these are overkill. Below $100,000 annually, you probably don’t need order entry software. Where does that leave the rest of us? PMA membership includes over a thousand publishers between $100,000 and $3 million. What choices do we have?The obv…IBPA Members – Click here to view the full article (login required).

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