The Case for Internet Radio Appearances

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April 2014
by Jackie Lapin

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Watching the vast changes in book marketing in the last few years, we’ve seen mainstream media retrench due to budget constraints and shifting audience attention. From my vantage point as a media relations expert specializing in targeted radio media tours for authors, I now see Internet radio as an increasingly influential medium for reaching buyers. Coupled with broadcast radio, which still allots some time to authors in selected pockets not dominated by politics, it has zoomed forward as a way to drive books and digital offerings.

When some people seem skeptical about that, I report on the blended broadcast/Internet radio media tour I did for my own most recent book, Practical Conscious Creation: Daily Techniques to Manifest Your Desires, drawing on my experience as a publicist for 35 years. I tracked sales via BookScan, using my Author Central gateway. It was great fun to see the direct correlation between radio shows and book sales, and to validate that Internet radio does have the power to sell….IBPA Members – Click here to view the full article (login required).

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