The Biggest Benefits of PMA University

May 2007
by Robin Bartlett

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Judith:

The Biggest Benefits of PMA
University

 

by Robin Bartlett

 

“What’s in it for me?” is the
question people generally ask before committing time and money, and when it
comes to PMA University, I know the answer. After all, this is my 14th year as
education chair for PMA, and I can draw on what I’ve learned while organizing
numerous PMA University programs, teaching thousands of attendees, coordinating
a myriad of speakers, and writing more emails than I can begin to count.

 

The answer for me, and I’m betting
for you too, is that each year, Publishing University gives me a scorecard on
my progress in publishing. It shows me my strengths and, more important, it
lets me know the areas where I need a tune-up and gives me the tools I need for
peak performance.

 

For me, one of the greatest
dangers of a lengthy career in publishing is the temptation to start thinking
that I know it all, the “been there, done that” pitfall. PMA University can
help even the savviest and best-established publishers do even better tomorrow
than they did yesterday. I find that the University always reveals many new and
wonderful ideas and technologies that are surfacing in our industry and reminds
us of grand ideas. Some of the courses for 2007 couldn’t have existed a few
years ago…IBPA Members – Click here to view the full article (login required).

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