The Best Ways to Pitch Media People

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September 2011
by Tolly Moseley

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The Best Ways to Pitch Media People

by Tolly Moseley

Oh, ye olde phone pitch. What a tricky animal you are. How many times have you had this phone-pitch conversation?

YOU: Hi! My name is ____, and I’m calling about ____. I—

MEDIA: Stop.

YOU: Eh, em . . . pardon me?

MEDIA: I mean, can you email me?

YOU: Well, yes, I just wanted to let you know about a story idea I—

MEDIA: Great. Email it to me. Thanks!

YOU: Wait! What’s your email? Hello? Hello?

DIALTONE . . . 

We’ve all been there. It’s not just you.

When I first got into PR, phone pitching was very common. In fact, at one firm, we had to log a certain number of phone pitches per week.

But that’s changing. A lot.

Phone pitching still works for me—sometimes. In fact, with TV, it’s often quite effective.

Radio is a toss-up.

Print, no.

And bloggers? I wouldn’t dream of calling a blog…IBPA Members – Click here to view the full article (login required).

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