The Alternative Press
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If you have a book that’s a good fit, you’ll be pleasantly surprised at how accessible the weekly “alternative” newspapers are. Over 100 alternative newsweeklies are scattered through major cities, and they offer impressive circulations. For example, the mainstream Seattle Post Intelligencer, a large metro newspaper, has a circulation of about 190,000. The LA Weekly, an alternative paper, has a circulation of 220,000! The key to getting your book covered is to make sure it’s a good match to this niche. Here are some of the book review topics that alternative papers have bitten into recently: digital music, an eerie science fiction novel, a book about how to pass a drug test, a spiritual New Age book, and a travel guidebook described as “a subversive masterpiece about travel.” If your book can be described as “counterculture” or “underground,” you’ve got a good chance. If your book is about rap, rock, alternative music, or heavy metal, they may jump at the chance to review it. If you have a book that ties into the arts, or anything that appeals to youth or singles in their twenties, you may catch their interest. Here is fresh contact information on some alternative newsweeklies. Most are quite accessible using the main telephone number. Many direct e-mails are provided too, and I also mention a few papers that you may not want to contact.
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