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The four-day American Library Association Show in Orlando, Florida, in June attracted more than 25,000 people, including many acquisition librarians who came to attend seminars and look for new books to add to their collections. PMA had a good location near the main entrance; traffic in the booth was generally active and steady, and being there was fun, thanks largely to the PMA members who volunteered to help out and do book signings and demonstrations.
Working our booth at trade shows can give you a feel for the marketplace and some great firsthand information. And it also gives you the opportunity to network with and learn from other publishers while giving your own book(s) an extra little push.
As usual, the librarians at ALA seemed genuinely interested in products from independent publishers. Scores of librarians came to the booth on all four days to see the PMA display and tell us how much they appreciate the monthly mailings they receive from us. As one librarian put it, “I love them! They are so convenient. Independent publishers have the most unique products.” Some librarians gravitated towards the booth just because they saw the word independent and they were looking for something “special.” And many told us that they frequent our Web site and use our Resource Directory.
Hot tip from the show: When one roaming PMA member happened to sit down at a furniture booth to sign a copy of his book for a buyer, the furniture vendor asked him to sta…IBPA Members – Click here to view the full article (login required).
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