Testing Book Trailers

August 2010
by Dawn Carrington

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Testing Book Trailers

by Dawn Carrington

By now, we all know that book trailers, book peeks, or whatever you want to call video teasers about a book are supposed to act much like movie trailers. The idea is that they help people decide what they want to read, spark their interest in a particular book, make them look forward to its release, and entice them to buy it.

But do book trailers work? And is there a way to quantify your return on your investment if you spend money on making these snazzy videos?

Because I’m always on the lookout for low-cost marketing avenues—and especially eager to find them in today’s economy—I’ve tried using videos. Also, I’ve done a fair amount of research about them, and I can tell you four things that may help you decide whether to try using them too:

• Our authors really enjoy using the videos, and most of them say that have gotten

positive results with them, especially the catchy videos that aren’t just blatant “buy

my book” pitches.

• Some publishers swear by them, and others say they’re not effective.

• Some readers love them; others hate them.

• You can do a quick test-run to determine whether or not videos are likely to …IBPA Members – Click here to view the full article (login required).

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