Ten Tips for Web Site Success Today and Tomorrow

November 2010
by Neil Levin
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Does one of these scenarios sound familiar?

You’ve been publishing for eight years, and your first Web site went up in 2003. You keep tacking on static pages and functionality one bit at a time. Every few months, some new issue requires you to summon your Web designer. Your site might as well be one big PDF, given how passive it is.

Or . . . your first site is from a WordPress template, and you’ve now hit its maximum effectiveness.

Or . . . most, if not all, of the following features are missing from your Web site: a decent Facebook feed or connection, search engine optimization (SEO), Twitter or blog updates, direct marketing tools, book previews, and downloadable files.

You get my drift. Our industry is immersed in major upheaval. E-books. DRM. Royalty issues. POD. Social media. Bookstore closings. And at the center of these changes, a publisher’s Web site still remains its most important platform for communicating to the rest of the world.

Keeping Web site technology and marketing capabilities up to date means that at some point the tinkering has to end, and you have to redesign, renovate, or completely rebuild your site….IBPA Members – Click here to view the full article (login required).

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