Ten Selling Tips: A Checklist from a Distributor

July 2008
by Randall McKenzie

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Ten Selling Tips: A Checklist from a Distributor

by Randall McKenzie

1. Define your niche and cater to it in design and marketing planning.

2. Make your design, inside and out, as good as designs from Avon or Random House. Amateur covers get turndowns.

3. Don’t stray too far from the norm. Although you want your book to stand out, you don’t want it to stick out in a bad way. Find books that are similar to yours and books that are shelved where you would like to see your book shelved, and get a feel for what is similar among them. Customers have expectations within different genres.

4.Spend time working on the spine of your book. In most bookstores, many books are on shelves with only the spine showing.

5. Be sure there’s a selling blurb beneath the title—words that will help sell your book during the 15 seconds or so that a potential customer takes to look at it.

6. Get a big-name endorsement to put on the cover. Write to the leading authors or authorities in your field requesting one; you’ll be surprised at how often they’ll respond.

7. Create a professional-looking press kit that your distributor’s sales representatives can use to bolster sales…IBPA Members – Click here to view the full article (login required).

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