Teamwork Pays Off for Orchard Publications

July 2010
by Linda Carlson

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BUILDING THE BUSINESS

Teamwork Pays Off for Orchard Publications

by Linda Carlson

“Do what you love, and the money will follow” is a maxim that seldom rings true in publishing, but California’s Orchard Publications comes closer to exemplifying it than most publishers we know.

That’s because founder Steve Karris has a sweet deal: He can spend almost all his time creating books, and little on the time-consuming marketing required of most small publishers.

How did this come about? In the early 2000s, Karris teamed up with The MathWorks, Inc., an internationally known software company based in Natick, MA. It specializes in advanced math computations with applications in finance and engineering. Because The MathWorks doesn’t want to write, publish, inventory, or sell how-to guides for its applications, it introduced a Book Program that offers authors licenses to create materials based on MATLAB, Simulink, and other MathWorks products.

Besides having their books promoted by MathWorks, authors receive complimentary copies of the company’s new and revised products—which encourages them to produce revised guides.

“This is a win-win situation for any aspiring author,” says…IBPA Members – Click here to view the full article (login required).

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