Target Markets: Why and How to Define Multiple Markets for Every Book

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September 2012
by Dana Lynn Smith

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One of the most critical steps in developing an effective book marketing plan is identifying target markets. Since no book is “for everyone,” it’s important to figure out exactly who a particular book’s likely readers are. Once you know that, you can design your marketing plan to reach those potential customers.

People who are already interested in the type of book or information that you’re selling are much more inclined to buy it, of course, so think in terms of niche markets rather than “the general reader.” Promoting to the general population in hopes of reaching the subset of people who are actually interested in a given book may sometimes work for very large houses, but it is not a good strategy for independent publishers….IBPA Members – Click here to view the full article (login required).

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