Target Marketing Moves

July 2008
by Contributions

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AN INDEPENDENT ROUNDTABLE

Target Marketing Moves

Niche markets for books are infinite in number. I’ve realized that time and again during meetings and conversations with publishers across the country, and the reports on target marketing in our May and June issues recently made that same point.

This is the final installment in our Spring 2008 target marketing series, but no way is it the last word on the subject. For easy access to more target marketing insights and information, see “Basic Health Succeeds with Special Sales” and other pieces in this issue and check the collection of Independent articles at ibpa-online.org.

—Judith Appelbaum

Many Formats for One Niche

BRB Publications, Inc., sells reference books into the security, professional investigative, and information industries. Our titles are used in connection with professional background investigations and preemployment screening, and we offer them in a variety of formats: print, CD, online, and database licensing. We follow the dollar and monitor how our customers, of all sizes, want to buy.

Print. We have two imprints, one for titles we offer through bookstores and one for references that ar…IBPA Members – Click here to view the full article (login required).

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