Target Market Tactics

June 2008
by Contributions

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A PMA ROUNDTABLE

Target Market Tactics

Health, age, livelihood, enthusiasms—target markets for PMA members cover a wide range of categories. That’s one conclusion based on the reports that follow, plus those that ran last month and others that will run in July. You might be tempted also to conclude that niches involving animals and children are especially popular. Because the sample is small, that inference is iffy, but there’s no doubt that members have found good ways to get to both those markets, among others.

—Judith Appelbaum

Drive, They Said

Our target market comprises schools that train entry-level tractor-trailer drivers through public, private, and carrier-based programs.

Our textbook, Bumper to Bumper: The Complete Guide to Tractor-Trailer Operations, originally published in 1988, is now in its fourth edition. It’s available in Spanish, and there is an edition for diesel mechanics students who work on tractor-trailers. We also have an Instructor’s Guide in bound and electronic editions. Our latest publication is El Glosario: The Bumper to Bumper Spanish/English Glossary of Trucking Terms.

We offer translating and editing services to other publishers in the indust…IBPA Members – Click here to view the full article (login required).

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