Tapping the Educational Market

November 2001
by Robin Bartlett

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Does your book have educational market potential? Have elementary or high-school teachers told you that it would be appropriate as a supplement for their courses? Could it be “adopted” in junior or four-year colleges? If it’s a children’s book, have you explored the Pre-K market?

Giving tips on the wide range of educational market opportunities is a tall order for one brief newsletter article. I’ve spent my entire publishing career trying to figure out how to market and sell text, trade, medical, and professional/reference books. But here are some preliminary “how to get started” ideas that will help you determine if the educational market is right for your book without falling into nasty, expensive potholes.


Help Is at Hand

Teachers represent one of the largest professional audiences in America. And the great thing about teachers is that they are usually willing to help. (After all, that’s what they do for a living!) This means that you have a ready-made focus group and a source of market information right in your backyard. I can’t begin to count the number of times I have struggled with a marketing problem only to solve it by calling a teacher or visiting a school and talking with the people who receive, review, and decide what books will be used.

So my first piece of advice is… Develop several “up close and personal” associations with the people who are prospect…IBPA Members – Click here to view the full article (login required).

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