Tap the E-book Goldmine to Turbocharge Nonfiction Profitability

February 2011
by Peter Bowerman

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Tap the E-book Goldmine to Turbocharge Nonfiction Profitability

by Peter Bowerman

Let me tell you a cool story—one that underscores the promise and potential of e-books (and no, I’m not talking about a Kindle/Nook/iPad strategy). And one ideally suited to nonfiction, especially how-to titles.

In late 2009, I released my fourth self-published book, the updated edition of my 2000 release (and first book), The Well-Fed Writer (which, happily, was an award-winning Book-of-the-Month Club title). The original book was a how-to about lucrative “commercial” writing—freelancing for businesses at hourly rates of $50 to $125-plus—something I’ve been doing since 1994.

At first, I released the 2009 title only on my own Web site and spread the word only to the 7,000 subscribers to my eight-year-old newsletter geared to commercial freelancers, The Well-Fed E-PUB. As of that release date, I was in the hole for approximately $12,500 in upfront production costs for the design, editing, and printing of 6,000 copies of the book.

Within 45 days, I was in the black. And virtually every penny made since then has been profit.

Oh, and 600 percent profit margins. How? Not by selling 600-plus copies of my $20 physical book; I sold few…IBPA Members – Click here to view the full article (login required).

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