Tap the Combined Power of 900+ Independent Bookstores

June 1999
by Carl Lennertz, Book Sense

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This summer, national print advertising funded by the American Bookseller Association will promote the Book Sense name and the toll-free # (1-888-BOOKSENSE) which will direct book shoppers to their local independent. Book Sense will also be a sponsor of the June 6 Tony Awards on PBS. On the local level, over 900 stores are already featuring Book Sense door decals, bags, bookmarks, and posters in-store and the Book Sense logo in newsletters and local ads. Book Sense is also a positive, proactive talking point with local media.This fall will bring the launch of BookSense.com, a central site for independents, and hundreds of individual store sites will all share the Muze 1.6 million title database and fast fulfillment by Baker and Taylor. The sites will feature rich and varied content, from local author features and staff picks to an eclectic assortment of featured titles, category highlights, and theme round-ups. Also this fall-and maybe sooner-plans are shaping up for Book Sense gift certificates. These certificates will allow independents to act as a national gift-giving network. In the Book Sense campaign, there will also be e-mails and newsletters to stores and consumers about great books to watch for, urgent media updates, and the like.What This Means
for Publishers of All Sizes
Book Sense will be a vehicle for publishers to work with independent bookstores and for a wide range of wonderful and eclectic books to be put before a vast and dynamic readership shopping a…IBPA Members – Click here to view the full article (login required).

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