Tap Into the Sales Track

January 2007
by Sharon Castlen and Robin Bartlett

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Untapped markets abound for most publishers, but finding them takes
research and lots of time

PMA UNIVERSITY PREVIEW

 

Tap Into the Sales Track

 

by Sharon Castlen and Robin
Bartlett

 

Untapped markets abound for
most publishers, but finding them takes research and lots of time. Often, it’s
hard to decide where to begin. All that can change if you attend the 2007 PMA
University and take courses from the Sales Track. They’re designed to let you
explore a myriad of new sales and profit-making possibilities for your list.

 

Courses in the 2007 PMA University
Sales Track include:

 

·      Making
Bucks Outside the Bookstore. How
to sell more books, more profitably (two of the many tips: your buyers won’t
care whether a book is backlist or frontlist as long as it’s right for their
customers; and they will care about ROI, not just cost).

·      Advanced
Website Tricks to Pull More Traffic and Sell, Sell, Sell. For instance, use colors that are right for your
audience—blue is professional; purple stimulates the creative mind; be
careful with red and yellow.

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