Tap Into the Homeschool Market

May 2007
by Sarah Bolme

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Tapping into the Homeschool Market

Tap Into the Homeschool Market

 

by Sarah Bolme

 

The homeschool phenomenon is
growing. Currently, more than 2 million children in the United States are
homeschooled. This number rises each year by 7 to 15 percent, according to the
Home School Legal Defense Association (HSLDA). Continued growth in
homeschooling has spurred an annual market estimated at $1 billion by WorldNet
Daily, a leading online news source.

 

Homeschool parents are always
seeking quality products to help them educate their children. The National
Center for Education Statistics (NCES) reports that the average homeschool
family spends $600 a child per year on educational resources. While much of
this money goes toward teaching materials, homeschoolers also purchase many
supplemental lesson aids and other books for their children.

 

The good news is that even if your
book is not specifically teaching material, it could lend itself to the
homeschool market. Both fiction and nonfiction that impart knowledge or provide
wholesome entertainment can be promoted and sold to homeschool families. As
with any product, the key is gaining the attention of your target audience.

 

The challenge is that
homeschoolers are an eclectic group and not easil…IBPA Members – Click here to view the full article (login required).

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