Taking Full Advantage of All Three Amazon Programs

March 2004
by Niki Behrikis Shanahan

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If it weren’t for Amazon.com, I would sell only a few books. I’ve put a lot of effort into maximizing my sales with them, since I don’t yet have many other useful sales channels. (I just signed up with Baker & Taylor but haven’t started working with them; I sell some books by mail order but haven’t figured out a low cost way to accept charge cards, and I tried using PayPal awhile back but never worked out the bugs.) Because many good articles in the PMA Newsletter and online articles have helped me, I thought I should take the time to write up what I’ve learned about Amazon’s three programs. I hope it will make life easier for other small publishers.

Amazon Advantage

In the Advantage program, you sell on consignment with a 55 percent discount and pay a yearly membership fee of $29.95. As Amazon sells the books, it pays you. Why would a consignment arrangement benefit you? Because it means Amazon orders plenty of books and usually has sufficient stock. In our experience, online retailers that do not buy a book on consignment don’t stock it or don’t do a good job of stocking it. If your book isn’t in stock, the chances of making a sale are greatly decreased.

Returns in the Advantage program are negligible. In the year and a half that Pete Publishing has participated, we’ve had only two copies of There Is Eternal Life For Animals returned, and they came back because of damage du…IBPA Members – Click here to view the full article (login required).

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