Take Your Site to the Next Level with Shopping Carts, Credit Cards, and Affiliate Programs

April 2007
by Stephanie Chandler

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So You Want to Start an Internet Business

Take Your Site to the Next
Level with Shopping Carts, Credit Cards, and Affiliate Programs

 

by Stephanie Chandler

 

If you are in the business of
selling books and you?re not selling them directly at your Web site, you may
well be losing money. The good news is that setting up to accept orders doesn?t
have to be difficult. Online shopping-cart technology and credit-card
processing are easier than ever to implement.

 

Popular Choices

 

PayPal. If you have a limited number of products or you
simply want to test the waters, you might use PayPal, which provides a quick
and easy way to add a shopping cart to your site. This wholly owned subsidiary
of eBay is primarily a payment-processing service. Once you sign up for a free
PayPal account at paypal.com,
you can quickly create shopping-cart buttons to insert on your site.

 

When a customer makes a purchase,
PayPal takes the buyer through the payment process and delivers an email
receipt for payment. As the merchant, you receive notification via email that
your product has sold, along with shipping information so you can fulfill the
order.

 

Like all merchant card-processors,
PayPal charges a fee per transa…IBPA Members – Click here to view the full article (login required).

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