Tactics for a Better Bottom Line: Pam Art Tells Storey

April 2004
by Steve O’Keefe

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When Pam Art left her job as managing editor of a local newspaper to become an “editorial traffic cop” for Storey Publishing as a startup, her husband presented her with a hard hat and whistle. Twenty-one years later, the hard hat is still in her office, only now it’s used when she’s mining data. As president of Storey Publishing, Art spends her days digging through the company’s financials looking for trends. In this interview with PMA, she uncovers a few jewels other publishers may find stunning.

Storey Publishing has a down-home, country-living, folksy persona–but don’t let the overalls fool you. Today, Storey is a major publisher employing 48 people and the latest technology in the production, distribution, and sales of more than 400 titles. The company is much like the building it inhabits: a restored 19th-century textile mill that’s Victorian on the outside and contemporary on the inside. The building is also an incubator for high-tech startups and home to the Massachusetts Museum of Contemporary Art. It’s a marvelous blend of history, art, and technology that suits the savvy publisher with the country accent.

Storey’s roots truly run deep. The company sprouted from the marketing department of Troy-Bilt, a manufacturer of rototillers. Troy-Bilt cultivated sales with books and pamphlets showing people all the wonderful ways to use their tillers. When the company realized its publishing division wasn’t…IBPA Members – Click here to view the full article (login required).

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