Success with a Special Kind of Special Event

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January 2012
by Frank Gromling

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Ocean Publishing is a traditional book publisher doing nontraditional things to succeed in a difficult economic time. Sure, we do our best to produce high-quality books of interest to readers in our chosen fields—nature, marine life, environment, and conservation—but in today’s market, that might not be enough.

So, in July 2010 we created a bold new world, one that we hoped would do five things:

• introduce Ocean Publishing to audiences beyond book readers

• educate people about important conservation subjects

• produce additional income and create new markets

• garner media attention

• allow us to have more fun

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