Stop the Amazon Pity Party, Already: An Anti-Anti-Amazon Point of View
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I have no pity for those who whine about Amazon.com. They are simply sucking on what they believe is a lemon and making ugly faces instead of making lemonade and smiling. Amazon helps with sales in so many ways. Let me count the ways (and give the reasons):
The Advantage Program
I’ve heard countless publishers poormouth the Advantage Program, proclaiming that the discount is too deep. I say that it’s a small price to pay to have such an expansive catalog listing for a book at such a high-profile location. The Advantage Program offers expanded excerpts, reviews, interviews (publisher and author), Search Inside the Book and much, much more.
Many top-flight media contacts have told me that they use Amazon’s catalog listings to check out the books/authors they are considering and to find experts on searchable subjects. Knowing that, it’s worth the 55 percent discount (and having to pay S&H) to get that listing, and it’s worth the effort to flesh out the listing.
Finally, I love the Amazon Advantage program because it pays on time, every time. Only catalogers can compare to Amazon’s timeliness with payments.
“It’s unfair!” I’ve heard many publishers and authors protest. I say it’s perfectly fair and, in fact, another outstanding opportunity. For years, publishers have gnashed their teeth about what to do with hurts and returns. Here, at last, is a way to…IBPA Members – Click here to view the full article (login required).
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