Stimulating Sales

August 2010
by AN IBPA ROUNDTABLE

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AN IBPA ROUNDTABLE

Stimulating Sales

The list of things you can do to spur sales of a book might stretch from here to the moon, and possibly back again. But which moves will work best? Answers from IBPA members appear below, and more will be coming your way in future issues of the Independent.—Judith Appelbaum

The Catalog Counts for a Lot

Having an author who’s a nationally acclaimed personality helps, as would having an author appear on Oprah, The View, Ellen, 60 Minutes, or any other widely watched TV show. But since I live in the real world, I have found—at least for me—that there is one proven way to stimulate the sale of all my titles.

First you create a catalog that can hold the interest of any potential book buyer, and then you put together a mailing list for that catalog and mail it out to be read. Yes, I know it’s old-fashioned, but it works.

Here are a few hints to consider:

About your catalog:Make sure it looks as good as any of the best book catalogs out there. Think about modeling it after other catalogs that catch your eye. There’s no reason you have to reinvent the wheel. If your books have some good quotable rev…IBPA Members – Click here to view the full article (login required).

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