Start with XML for Profitable 21st-Century Publishing

November 2008
by Mike Shatzkin

« Back to Independent Articles

Start with XML for Profitable 21st-Century Publishing

by Mike Shatzkin

The world we live in is changing, and XML is the key to mastering the change.

Most of us started in a book-publishing industry that was pretty single-minded. We developed content into books. When something was extracted from the book, the publisher almost never had to deal with its physical production. So we had one output that mattered, which was, early in my career, the mechanical; and then later, the film; and now the file, which we prepared to go to the printer. The printer’s job was to deliver accurately what we specified. And that was that.

Although it is early days, we can see things becoming very different. Overall sales of books from publishers may actually be diminishing; all the major U.S. book chains reported year-on-year declines in their most recent financials, although online sales are still going up. But we know—with the Web, with POD, with used books, with e-books, and with the changing habits of the younger reader—that sales of preprinted and predistributed books might very well decline.

At the same time, new revenue opportunities are springing up. But two things characterize the new opportunities: they are relatively small on a per-title basis; and taking advantage of …IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.