Spotlight: IBPA Member Achievements

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August 2011
by Linda Carlson

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“Faster than a speeding bullet. Able to breeze through the densest business jargon in a single sitting. It’s not a bird or a plane but a new concept that has taken best-selling business books and transformed them into fully illustrated comic books,” in the words of a story about Round Table Companies in the May issue of Inc. magazine. The story, “Comic Books for Entrepreneurs: Six Popular Business Books Get an Illustrated Makeover,” describes the concept as “the brainchild” of Corey Michael Blake, who is president of the Mundelein, IL–based media company. And the six books, each 60–80 pages long, are based on such titles as The Long Tail by Chris Anderson and How to Master the Art of Selling by Tom Hopkins.

Other national media have been similarly effusive: “How can a business book be condensed and made more approachable? By getting graphic,” wrote Fast Company. USA Today—which started its story, “They’re not Superman or Batman, but for some readers, the main characters in a recently released series of graphic novels are just as heroic and inspirational”—quotes Blake as saying, “The short format is perfect for pro…IBPA Members – Click here to view the full article (login required).

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