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July 2012
by Linda Carlson

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Ink for Three Titles

“Right books, right time,” is how Emily White, publicist for The Mountaineers Books and its imprints Braided River and Skipstone, describes significant regional media coverage. Late this spring photographs from a Braided River title, To the Arctic, were used on the cover of a 20-page issue of Pacific Northwest, the Seattle Times Sunday magazine, which also ran a six-page excerpt from the book. Photos and recipes from the Mountaineers Books title The Urban Farm Handbook were the subject of a full-page feature in the same issue of the magazine.

“The Times was looking for something to feature for Earth Day, and their editors liked the look and mission of To the Arctic, released in November,” White explains. “The Urban Farm Handbook feature was a separate process, started in October in conversations with freelance reviewer Greg Atkinson [a local chef]. That review was initially scheduled for early 2012, and I gently checked in a few times to ensure that the piece would run.”…IBPA Members – Click here to view the full article (login required).

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