Spotlight: John Mutter, IBPA Board Member and Co-Founder of Shelf Awareness

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November 2013
by Linda Carlson

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A delightful conversation with John Mutter—IBPA board member and co-founder of the Shelf Awareness publishing newsletters—recently touched on espresso, comfortable chairs, e-publishing, and many other things that go into selling books these days.

It was delightful in part because Mutter’s fun to talk with, and also because he’s been in publishing long enough to be able to put the transformation of bookselling in context and still be enthusiastic about what the changes mean for readers, booksellers—and, yes, publishers.

After graduating from Sarah Lawrence College and doing a stint at a print trade journal, Mutter went to Publishers Weekly, where he spent 23 years. As late as the 1970s, he reminds us, “department store book departments were the largest outlets for books besides carriage-trade bookstores and drugstores.” There were no large bookstore chains; in 1971, Barnes & Noble had only a single location….IBPA Members – Click here to view the full article (login required).

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