Spotlight: IBPA Member Achievements

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August 2014
by Linda Carlson

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Plentiful Publicity

“It’s the kind of book that makes you wonder why you’re still sitting at a desk, dreaming of setting sail for the Caribbean or hiking the Himalayas,” Newsweek wrote in June about World Rider Press’s Forks: A Quest for Culture, Cuisine, and Connection. That praise came just a few days after author/publisher Allan Karl was featured on “Good Morning America” on Memorial Day, and in an ABC News blog, which explained, “Three years, 62,000 miles, 35 countries, and five continents later, Allan Karl has returned and shared his journey.” Yahoo Travel did a story too, leading with, “Quitting your job so you can ride around the world alone on a motorcycle and be held at gunpoint by Colombian rebels may seem like an unusual career path, but for Allan Karl, it was the journey of a lifetime.” And the Los Angeles and Orange County editions of the Register also covered Karl and his book, noting “the hundreds of portraits and pictures” that capture “an authentic scene or sense of place, such as Bolivia, where he happened upon a station wagon topped with llamas.”

Forks
The 2-1/2-minute Good Morning America appearance resulted from Karl’s Kickstarter campaign to create pre-pub buzz and raise funds for production of the full-color, hardbound coffee-table book. A member of the ABC crew donated to the campaign last October, but it took six more months before anyone from GMA got around to contacting the author/publisher. “Persistence, perseverance, patience,” Karl advises.

The fourth “p” for Forks? Payoff. The day after the GMA feature, Karl’s website traffic went from 200 visitors daily to 2000, and within 10 days of the television program, his sales rate had tripled; all his online retailers were out of stock, and his distributor, IPG’s Small Press United, ranked Forks among its top 500 titles.

Trade Media Mentions

The Permanent Press’s A Moveable Famine, by poet John Skoyles, was featured in May in Publishers Weekly, which described it as a “crackling autobiography” that chronicles the competitive writers’ workshop culture and the “extracurricular activities at poetry’s finishing schools.”

Publisher Martin Shepard says this is the first time in his company’s 35-year history that one of its titles has been selected as a PW “pick of the week.” That publicity prompted a flurry of calls from other media, including the Boston Globe and the Associated Press, he reports.

Titles recently reviewed in Library Journal include:

Interweave’s Mastering Herringbone Stitch: The Complete Guide by Melinda Barta, and The Quilter’s Appliqué Workshop: Timeless Techniques for Modern Designs by Kevin Kosbab.

Chelsea Green’s Grass, Soil, Hope: A Journey Through Carbon Country by Courtney White.

Berrett-Koehler’s How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class by John Hope Bryant.
Defending Your Castle
Two from Chicago Review Press—Defending Your Castle: Build Catapults, Crossbows, Moats, Bulletproof Shields, and More Defensive Devices To Fend off the Invading Hordes by William Gurstelle, and Hard To Be a God, by Arkady Strugatsky and Boris Strugatsky.

In its follow-up to BEA, LJ staffers highlighted two Sourcebooks titles: Greer Macallister’s The Magician’s Lie, and Anne Geddes’s Anne Geddes Little Blessings. And The Girl Who Never Was, by Skylar Dorset from Sourcebooks Fire, was recently featured in a Shelf Awareness Book Trailer of the Day.


Linda Carlson edits Spotlight from Seattle, where she is busily promoting her new book, Advertising with Small Budgets for Big Results: Buying Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media. Contact her by August 10 at linda@ibpa-online.org to submit reports for the October Independent about major media publicity and foreign rights sales that have occurred since June 1.

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