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The importance of taking the initiative, responding to interview requests, and following up with the media, especially after relevant events at home or abroad, is well illustrated by a string of events reported by Amelia Frahm, executive director of Nutcracker Publishing in Apex, NC.
A couple of summers ago, when Frahm was visiting Decatur, AL, she walked into the newspaper office and asked for the features reporter. “I showed her Tickles Tabitha’s Cancer-tankerous Mommy and pitched the cancer awareness program I do for schools,” she remembers.
As a result, the Decatur Daily ran an article about the cancer awareness program, which features a costumed character from Frahm’s book. But the story doesn’t stop there. The Associated Press picked up the article, which then caught the attention of the staff of the alumni magazine at the University of Florida where Frahm earned her degree. She was interviewed and photographed for a spread in its summer 2010 issue—which was seen by another UF grad, freelance reporter Marti Maguire.
When Maguire interviewed Frahm about a year ago, the writer/publisher made…IBPA Members – Click here to view the full article (login required).
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