Special Sales Strategies

October 2003
by A PMA Member Roundtable

« Back to Independent Articles

Check out the paths to success for books that lead long and happy lives. In reading this roundup article, you may have a hard time spotting bookstores. Although bookstore sales figure in most publishers’ plans at some point, they often play a minor role compared to sales through “nontraditional” outlets.

The stories below show how well those “special” sales channels can work for PMA members’ titles.

– Judith Appelbaum


No Returns & A Narrow Niche

The title of our record holder is The Wreck of the Edmund Fitzgerald by Frederick Stonehouse. Originally published in 1977, the book has sold over 150,000 copies and continues selling in the 4,500-5,500 per year range.

It was originally published to help resolve the controversies over the sinking of the Edmund Fitzgerald in November of 1975. The author examines all of the theories and gives details of the Coast Guard findings.

We market all of our titles through a strong network of gift shops throughout the Great Lakes region. National distribution to bookstores is handled by Partners Book Distributing.


We expect the title to continue to sell well since the History Channel, Discovery Channel, etc., are constantly doing stories relating to the Fitzgerald.

In addition to The Wreck of the Edmund Fitzgerald, we have quite a few other titles that sell every year in the 3,000-…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.