Social Networking Sites: Options and Outcomes

March 2009
by Linda Carlson

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Social Networking Sites: Options and Outcomes

by Linda Carlson

The challenges publishers face in the Web 2.0 world include understanding what marketing opportunities the Internet offers, and what marketing strategies your Web-savvy customers may expect. As a piece in The Wall Street Journal recently noted, “Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.”

What follows describes Web 2 social-networking options, and because the how of new technology can be as daunting as the why, it also explains how to monitor the Web site traffic generated by these and/or other marketing moves.

Evaluating Your Web Site

Today a domain name, a Web site, and/or a blog are as basic as a logo and business cards. Besides contributing to your online presence, a Web site can substitute for a paper catalog and media kit, and it provides the easiest way to present author bios, book descriptions, and book excerpts.

Even better, a Web site lets you save money and time by having high-resolution images of your book covers and author photos available for immediate download by event sponsors and publications.

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