Social Media Time-management Tactics

October 2009

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Social Media Time-management Tactics

IBPA members are controlling the time they spend on social media, sometimes with an iron hand and sometimes with considerable flexibility. Those who responded to our email blast on the subject generally agree that it pays to devote some of the hours in the day—or merely some of the minutes—to networking via social media sites, and they also generally agree that it’s easy to get sucked into spending too much time there.

Check “Managing Social Media” in the September issue for the first installment of time-management lessons learned from experience, and see below for installment #2.—Judith Appelbaum

My Measuring Stick

Generally, I do my blogging in the evening when I’ve had a chance to be stimulated by info and events during the day. This virtually ensures I’ll have an interesting and timely topic to post about, which eliminates one of the scarier aspects of trying to keep content fresh.

I’d say my overall approach could be classified as loosely structured. I think the important thing to decide before you get involved is just how much time and interest you have to devote to social marketing, and then stick to those limits as closely …IBPA Members – Click here to view the full article (login required).

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