Six Keys to Exposure That Spurs Sales

February 2006
by Renee Whitcombe

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When you want publicity but
you don’t have a lot of money to spend on a publicity campaign, targeted
creativity is your best strategy. Keeping this phrase front and center in your
mind yields results. At least, that’s what I have found over and over again
during my 18 months in publishing. Here are the tactics that help me get
publicity for my books:

Pitch the niches.
Once you have
brainstormed a list of niche audiences who care about your topic or product,
aim for inclusion in their venues. For example, my children’s book Look Who’s Moving to a New
Home is especially relevant to real estate agents, escrow agents,
and loan officers, and it also appeals to parents who are concerned about
transitioning their children through relocation. These groups have company
newsletters, Web sites, and organized parenting networks that love to share new
information and resources.

Barter for free advertising.
your book as a prize or giveaway in exchange for exposure. For my keepsake
books Look Who’s
Going to Be a Big Sister and Look Who’s Going to Be a Big Brother, I
and was able to arrange a free 12-month listing and a month-long product
feature on its home page in exchange for providing the books as a prize in its
quarterly drawing. I had simply studied the Web site’s home page, seen other
giveaway promotions, and pitched the idea to t…IBPA Members – Click here to view the full article (login required).

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