Simple Ways to Promote Online

January 2009
by Penny Sansevieri

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Simple Ways to Promote Online

by Penny Sansevieri

Changes happen nonstop on the Internet, but you probably can’t afford a department, or even a full-time person, dedicated to reading all the geek stuff and keeping up. Here are seven ideas even a one-book publisher can use to take advantage of what the Internet currently offers.


A blog is a great way to keep your site fresh (search engines love sites that are updated often) and a great way to reach your readers. If you don’t have a blog or haven’t blogged in a while, plan now to blog at least twice a week. Don’t know what to blog about? Here are some suggestions:

Talk about trends in your subject area and/or in the publishing industry.

Review related books, which will pay off partly in terms of networking with other people in your market.

If your book is fiction or features colorful people, blog “in character”; readers love this.

Develop a new book on your blog by asking for reader feedback on aspects of the story you have in mind.

Chime in on a hot industry issue or controversy.

Comment on other blogs or feature them on your blog.

Interview appropriate people.

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