Show Up on Major Sites

January 2009
by Linda Carlson

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Show Up on Major Sites

by Linda Carlson

How visible are your books online? As discussed in “AdWords and Other Marketing Opportunities That Search Engines Offer” (October 2008), an online presence is—or is becoming—a key component of most publishers’ marketing programs. And surprisingly, promoting your books via major book-related sites can require only your time and a little savvy.

At Amazon

Amazon.com, which practically invented the term online retailer, is now striving to be a social networker too, with a Web page where you can add your profile; with thousands of “communities” such as Baking, Babies, Business, The 1980s, and Historical Romances; and with forums such as Gift Ideas.

One starting point is Help>Amazon.com Site Features>Your Community. The day I checked Gift Ideas for children’s books, there were 583 “discussions” (each of which could be several posts), and several posts were from authors promoting their books. The Business forum had 13 responses to the question, “What’s your favorite business audiobook?” As long as you’re posting from an email address that’s associated with an Amazon.com account (in other words, an account from which you’ve placed an order), you can post to as many of these forums…IBPA Members – Click here to view the full article (login required).

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