Serve the Children: Rock-bottom Prices Create Nonfinancial Rewards

August 2006
by Gerald Newmark

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After my wife, Deborah, and I
published How to
Raise Emotionally Healthy Children: Meeting the Five Critical Needs of Children
. . . And Parents Too! in December 1999, we spoke to hundreds of
people. Inspired by their apparent hunger for the information, our mission
became to get the book in the hands of as many adults who affect children’s
lives as we could. This led to our establishing a noncommercial project,
offering the book at the cost of printing, delivery, and tax—that is,
between $1 and $2.10 per copy, depending on the quantity ordered (the minimum
purchase is one case, which has 76 books). To date, we have distributed more
than 215,000 copies.


Initially, we focused on schools
because that’s where parents, teachers, and children come together. We had a
vision of parents and teachers working individually and together to create
positive home and school environments where children’s critical emotional needs
would be met. Although our pricing structure precludes financial gain, we feel
richly rewarded by the positive response to the book and by the thought of what
could result from an entire parent-teacher school community paying attention to
children’s emotional needs year after year.


Soon after the work with schools
began, we received a steady flow of requests for speaking engagements and book
orders from a wide variety of organizat…IBPA Members – Click here to view the full article (login required).

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