Selling to the Elhi Market: Part 3, Simpler Routes to School Sales

August 2007
by Linda Carlson

« Back to Independent Articles

Please see RED

Selling to the Elhi Market:
Part 3, Simpler Routes to School Sales

 

by Linda Carlson

 

You know your books belong in
schools—with students, teachers, or administrators—but you’d probably like a
less complicated and faster sales route than state or district adoption.

 

This series of articles has looked
at how reading incentive and assessment programs influence school and classroom
library purchases (see the June issue) and at the typical public school
approval and adoption process for textbooks and supplemental materials (see the
July issue).

 

The final installment of the
series focuses on how independent publishers—even startups—can market to:

 

·         public schools, once publishers
have approvals

·         private schools

·         others who make purchases and
recommendations for the school market

 

Also, it discusses how other
publishers might handle the sales job for you.

 

IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.