Selling to the Elhi Market: Part 3, Simpler Routes to School Sales

August 2007
by Linda Carlson

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Selling to the Elhi Market:
Part 3, Simpler Routes to School Sales


by Linda Carlson


You know your books belong in
schools—with students, teachers, or administrators—but you’d probably like a
less complicated and faster sales route than state or district adoption.


This series of articles has looked
at how reading incentive and assessment programs influence school and classroom
library purchases (see the June issue) and at the typical public school
approval and adoption process for textbooks and supplemental materials (see the
July issue).


The final installment of the
series focuses on how independent publishers—even startups—can market to:


·         public schools, once publishers
have approvals

·         private schools

·         others who make purchases and
recommendations for the school market


Also, it discusses how other
publishers might handle the sales job for you.


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