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Gifts, games, candy, and other nonbook items, which are important and higher-margin sources of revenue for booksellers, are increasingly important for book publishers too. Some publishers are selling merchandise that ties directly to their titles, with toy versions of children’s book characters the most common product. Others are selling products described in their books, such as dog training gadgets and cookware.
Some publishers sell sidelines direct, and others sell through the same wholesalers that sell their books….IBPA Members – Click here to view the full article (login required).
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