Selling Books to the Christian Market

March 2008
by Bette Filley

« Back to Independent Articles

Selling Books to the Christian Market

by Bette Filley

I had to laugh when a speaker at a recent publishing event said that publishers of Christian books are lucky because, thanks to Christian bookstores, we have no marketing problems. He had obviously never tried to get a Christian book into a Christian bookstore.

The sad truth is, for the vast majority of small publishers and self-publishers who do Christian books, Christian bookstores have “Closed” signs on them, partly because they don’t want to gamble on a book that may involve doctrinal issues, denominational issues, or controversy. They thrive on “safe” books by well-known personalities and popular Christian authors.

Virtually all their buying is via Christian distributors. They quote the old saw, “We can’t afford to write 1,000 checks for 1,000 books; we want to write one check for 1,000 books.” But when you approach a Christian distributor, you run into the next bad surprise. The distributors tell you to come back when you have 10 books. They don’t want to deal with little guys either.

And those 1,000 books the stores talk about paying for with one check? If you’ve been in Christian bookstores lately, you’ve probably noticed that many don’t carry anywhere close to 1,000 titles. In …IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.