Sell More E-Books by Using All Categories Each Bookseller Allows

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September 2013
by David Wogahn

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When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores.

Because major online booksellers handle e-book categories in different ways, you need to bear three critical facts in mind:

1. The number of categories you can use varies from bookseller to bookseller.

2. There is no standard list; categories can vary between stores.

3. Using as many categories as you can is essential….IBPA Members – Click here to view the full article (login required).

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