Sell More E-Books by Using All Categories Each Bookseller Allows
« Back to Independent Articles
When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores.
Because major online booksellers handle e-book categories in different ways, you need to bear three critical facts in mind:
1. The number of categories you can use varies from bookseller to bookseller.
2. There is no standard list; categories can vary between stores.
3. Using as many categories as you can is essential….IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.