Sell More Books with Better Back-Cover Copy

September 2006
by Susan Kendrick and Graham Van Dixhorn

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Whether you are a
self-publishing author or a publisher working with an author, that moment
arrives when you have a great book title and subtitle firmly in hand, and you
may even have a great front-cover design that will feature them. You breathe a
giant sigh of relief. But that moment of total peace can mean only one thing:
Now you have to come up with the back-cover copy.

 

How important is the back cover?
What can you say there to get people to buy your book? What role does it play
in your overall marketing efforts? Here are some practical ways to think about
crafting back-cover copy that will help you sell more books.

 

Valuable Real Estate

 

The limited amount of physical
space on your back cover makes it the perfect breeding ground for that
all-important elevator speech—the one you give to capture someone’s
attention and make them want to know more about your book in the 15 seconds you
usually have one-on-one. When you’re not there in person to give the speech,
the back cover has to do it for you.

 

Dan Poynter reports that people
spend about 7 seconds looking at the front cover of your book and 15 seconds
looking at the back. This is all the time you have to get readers interested
before you lose them to the next book on the shelf or online. The same is true
for reviewers, distributors, booksto…IBPA Members – Click here to view the full article (login required).

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