SEGUE to Better Times

October 2008
by Terry Nathan

« Back to Independent Articles

DIRECTOR’S DESK

by Terry Nathan

Executive Director

SEGUE to Better Times

Times are tough. There is no question about it. Our economy is in a tailspin, gas prices are soaring, housing prices are tumbling, and everyone is unsure as to when things will get better. It is unsettling, to say the least. Add the uncertainty of a presidential election, and, WOW, this is nerve-wracking. Industries across America, including the publishing industry, are feeling the stress. So what do we do to weather the storm? Take a deep breath, relax, and SEGUE through to the other side.

Simplify

Drastic times call for simple measures. That’s right, I said simple measures. Overcomplicating things will do nothing but bog you down, so keep it simple. I am not saying don’t stand out from the rest. On the contrary, please do stand out from the rest, just do it in a way that is very obvious and very simple.

In today’s world, the options are endless. This is a good thing, because options mean opportunities. It is also a bad thing, because too many options often blind us. As a publisher, you need to keep your plan simple. Don’t worry that you may be missing something; you probably are, and that’s OK. You can alw…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.