Sarah’s Story: Keeping Up with an Instant Bestseller

October 2008
by Kent Sturgis

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Sarah’s Story: Keeping Up with an Instant Bestseller

by Kent Sturgis

It was a wild ride, starting the day John McCain picked Sarah Palin as his running mate. The only biography in print about the young governor is the one we published in April. I had watched a small army of bloggers tout her for months, but in my wildest dreams I never thought she would be chosen.

Within minutes of the announcement on August 29, the phone began ringing off the hook at our office in Kenmore, WA. The first call was Barnes & Noble wanting to order 15,000 copies of Sarah: How a Hockey Mom Turned Alaska’s Political Establishment Upside Down, by Kaylene Johnson. The volume of incoming calls was so large that the bookkeeper, Eydie Carlson, and marketing assistant Josie DiBernardo had trouble making calls. Every time they hung up, the phone rang.

Scores of journalists called too, looking for the author, who lives in Palin’s hometown of Wasilla, AK. Johnson gave about 25 media interviews the first day. I suspect a bunch of information-hungry reporters who were caught flat-footed by McCain’s announcement all Googled the governor and found our book. Everyone wanted to talk to her.

Putting it mildly, it was an interesting and exhilarating Labor Day weekend at Epicen…IBPA Members – Click here to view the full article (login required).

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